It’s an age old question: if you absolutely had to choose your favourite child, which one would he/she be?
And just like deep down everyone know’s who’d get their parental vote, so it is for the king and queen of luxurious white goods: the dishwasher and tumble dryer.
It’s the great debate sweeping the nation, and it’s finally hit Nuneham Courtenay in deepest darkest Oxfordshire!
So, if you had to choose just one from dishwasher and tumble dryer, which would you choose?
Just like the blue / gold dress situation, it’s divided us right down the line, with both sides provoking impassioned defences (and attacks).
Here’s what we have to say - we’ve also asked some of our friends from the recruitment sector!
Tell us what you think - use the comment box below!
Chelsea Battle, Head of eMarketing / Social Secretary
“I’ve never been a user of tumble dryers, so the dishwasher definitely gets my vote! Living in a shared house can get really messy and throwing everything in the dishwasher can help avoid a lot of arguments! I’m also scared that a tumble dryer would shrink my clothes.”
The score: Dishwasher 1 - 0 Tumble Dryer
Rhiannon, Head of Social Media
"Let's be honest who wants to wash dirty dishes? So much effort when you can just put it in the dishwasher. At least with clothes all you have to do is hang them up rather than getting your hands dirty. Also why would I want to risk washing my fresh coat of fake tan off? No thank you.”
The score: Dishwasher 2 - 0 Tumble Dryer
Raquel Fernandes, Head of Graphic Design, Brand & Logo
“I really like washing up and find it rather therapeutic! Bit of thinking time or Netflix on the iPad. Having said that, I also like having the laundry out because it makes the whole place smell lovely. I could honestly live without both. Hmmmmm. I'm going to bin the dishwasher and keep the tumble dryer. Washing up is cheaper than professional therapy and tumble dried clothes require less ironing (now that is something I would easily eradicate from life!).”
The score: Dishwasher 2 - 1 Tumble Dryer
Shena Searle, Head of Data & Research / Company Gardener / Tom’s mum
"Do you know, I have never had a dishwasher in any of the houses I have lived at. However, when Tom was young we had a tumble dryer in the utility room and it was a godsend - he was a very messy little boy.”
The score: Dishwasher 2 - 2 Tumble Dryer
Richard Searle, Chief MMA Handyman / Shena’s husband / Tom’s stepdad
“Whatever Shena has said, I agree wholeheartedly with, because I want an easy life.”
The score: Dishwasher 2 - 3 Tumble Dryer
Enrikas, Lead Web Developer
“You can wash dishes by hand but cannot do anything about wet clothes except for sitting idly by, waiting for the clothes to dry. If time is a constriction then the dishwasher would be the ideal choice, however washing the dishes does not take up a huge amount of time. If a situation were to arise where there is a mountain of dishes to wash and a mountain of clothes to dry, having a tumble dryer would allow you to deal with both of them, however without it, you would need to wait for the clothes to dry. This can be a hinderance to those who have limited living space and are forced to dry their clothes indoors, constricting the space to move about even more”
The score: Dishwasher 2 - 4 Tumble Dryer
Phil, Head of SEO / Office DJ
“I mean, is this even a question? Dishwasher all day everyday! Think about it, you would use a dishwasher EVERYDAY instead of once or twice per week with a tumble dryer. I’d much rather sit down and have the dishwasher do all the work and not get my hands all wet a soapy. Plus, you can always use a washing line or clothes horse, easy!”
The score: Dishwasher 3 - 4 Tumble Dryer
Tom Pegler, Senior Web Developer
“Washing dishes takes little to no time as long as they’re done as soon as you’re finished with them. Living in a flat means that drying clothes can take hours. When I can only really get washing and ironing done on the weekend, I can’t spend the entire weekend waiting for clothes to dry. Tumble Dryer wins it for me.”
The score: Dishwasher 3 - 5 Tumble Dryer
Eduard Chilcos, Head of PPC & Advertising / Resident Robot
“Nods in agreement after listening to Tom Pegler. Has nothing to add.”
The score: Dishwasher 3 - 6 Tumble Dryer
Rob Jessel, Head of PR
“I am very fond of my dishwasher - usually very efficient. However she is less good at washing & drying my clothes - I never seem to have clean socks.”
The score: Dishwasher 4 - 6 Tumble Dryer
Ryan Dawson, Company Mascot
“I hate suds... washing plates with cold slimed food in just isn't for me. Standing there washing away my previous night’s dinner as I couldn't be bothered to do it last night along with today's dishes is such a chore! I end up getting my t-shirt soaked in old bean juice so then I have to change that! Just load up that dishwasher and see you later! I'm off down the pub.”
The score: Dishwasher 5 - 6 Tumble Dryer
Thomas Bridge, Founder / Head of Hot Beverage Production
“For me, this is a no-brainer and anyone who thinks differently is clearly insane. Tumble dryer all day long. I actually quite like washing up - a bit like ironing, hoovering or a decent run; you get some good thinking done on the job and then the endorphins kick in and make you feel great afterwards - you can’t buy that kind of happiness! I also think it takes longer to load and unload the dishwasher than we all think, and half the time I seem to have to wash bits up anyway that the dishwasher missed. I live in a flat with no outside space so I need the TD to keep me clothed in dry garments. Sorry DW, but it’s a no from me. Let the tumble see the dryer.”
The score: Dishwasher 5 - 7 Tumble Dryer
Friends of MMA:
Jo Hodge, Marketing Manager, TPP
"It’s no contest. I’m a young mum of three - I do have a tumble dryer which I think I’ve used three times. Each and every time, things come out smaller than they went in (& it's definitely not me using it incorrectly!) The dishwasher on the other hand, I simply cannot live without. It’s used a minimum twice a day for things like sterilising baby bottles and other glamorous tasks. You can stick clothes on a line - one thing I’ve learned about baby bottles is that they don’t clean themselves & with double the amount (with twins) I definitely don't have time for that!"
The score: Dishwasher 6 - 7 Tumble Dryer
Russell, Head of Finance, TPP
"Don’t get me started. I think the TDs are absolutely right - it’s got to be tumble dryer."
The score: Dishwasher 6 - 8 Tumble Dryer
Brittany Seabrook, Norman Broadbent Interim Management
"This is a tough one but will have to go with Dishwasher! I hate doing the dishes after cooking for hours!"
The score: Dishwasher 7 - 8 Tumble Dryer
Amy Witchalls, Research Associate and Executive Assistant - Princedale Partners
“DISHWASHER ALL DAY ERRYDAY. I’m a lazy slob and there’s nothing worse than washing dishes. I don’t mind having a clothes horse because it makes my flat smell like clean washing.”
The score: Dishwasher 8 - 8 Tumble Dryer
Conor O’Callaghan, CEO , Millar Cameron
“I have no opinion, please refer the question to my domestic staff.”
The score: Dishwasher 8 - 8 Tumble Dryer
Lisa Gills, Associate Director, DNA Recruit
“The dishwasher has my vote. I’d escape the constant battle of dry hands and breaking nails, ridiculously clean crockery and sparkling glassware….it's turning me on just thinking about it.
Tumbledryers are a waste of energy as well as space. Hang your sheets and towels in the garden on the washing line, never air your clean pants in public! The cost to run one of those bad buys outweighs the benefits in my book.”
The score: Dishwasher 9 - 8 Tumble Dryer
Nubia Coleman, Marketing and Sales Support Executive, IDPP
“Hahahahha very good debate! I really do not like dishwashers , but I know they can save a lot of water and this is good for the planet!”
The score: Dishwasher 10 - 8 Tumble Dryer
Bev Battle the first, Chelsea’s Mum
“The Tumble Dryer wins it for me. It's no problem to do the washing up but if you want to get your bedding or your towels dry in the winter it would be much more beneficial - but that's just me.”
The score: Dishwasher 10 - 9 Tumble Dryer
The Final Result!
Cor blimey guv’nor the dishwasher has only gone and won it, by a gnat’s wing.Dishwasher 10 - 9 Tumble Dryer
What is Google for Jobs?
Google for Jobs was launched in the US in June 2017 and is rumoured to be launching in the UK imminently. Google for Jobs is a new search engine powered by Google which aims to ease the search process for candidates. In order to do this, Google has partnered with recruitment giants like Careerbuilder, Monster, LinkedIn, Glassdoor and many more. As a result, Google has provided a streamlined job search engine that sorts and collects job listings from all over the web.
How do candidates use Google for Jobs?
Google for Jobs is incredibly intuitive, enabling candidates to search for a job directly from Google search. Candidates simply launch the search engine and type in the job they are seeking and Google will give return a list of results. Candidates can even filter search by adding location, job title, type of job (full time, part time etc) and company type as well as stating a specific employer. A box labelled “Jobs” will appear with a few of the top listings in their area and from here candidates are able to view the full job search page. Simple!
Another feature of Google for Jobs is that candidates can access salary information, even if the listing doesn't contain this information. If salary is not included, Google for Jobs will include data on a typical salary for that kind of job, based on information compiled by Glassdoor, LinkedIn, and other sites. At the bottom of each job listing, candidates can see more information compiled by Google such as the company’s rating and a link to the company’s website.
Google for Jobs will also show candidates all of the job boards that have the specified job listing they searched for, so candidates can choose which job board or website to apply through. This is especially useful if they already have a account for their preferred job board site. Furthermore, candidates can bookmark any job listing, enabling easy access to these later through clicking on the "Saved Jobs" tab on Google.
What does this mean for employers?
The major benefit to employers is having a prominent place in search results. By featuring company logo, reviews, ratings, and job details, potential employees are given all the information they need in one search. Candidates can filter by various criteria such as location or job title, meaning employers are more likely to get applicants who are looking exactly for that job.
Using Google for Jobs may also increase employers’ chances of discovery and conversion as candidates will have a new avenue to interact with job postings and click through to company websites.
What does it mean for other job sites?
Many job sites have already partnered with Google for Jobs , and are likely to see a significant increase in traffic, which is why the US have been so eager to jump aboard the Google recruitment train. Indeed.com is undoubtedly the main player who has chosen not to partner. Indeed.com has a comprehensive SEO strategy in place which, combined with a its stellar reputation, should help it resist Google’s planned changes - at least in the short-term.
What does it mean for recruiters?
Due to the earlier release of Google for Jobs in the US, recruiters in the UK will already have a slight head start to find out what Google for Jobs will mean for them. When Google for Jobs does come to the UK, the one thing we have learnt is that Schema formatting will be crucial.
Of course, recruiters should optimise their job postings in order to gain more impressions, clicks and to ensure they stand out from competition. However, to do this, recruiters will also have to change to Schema (a way to embed structured data on web pages to enable the use of search engines) formatting, which many are still yet to do. If you would like to find out more about Schema formatting, please do not hesitate to get in touch.
By posting listings for specific jobs across many platforms, Google for Jobs should in theory provide a better service for job searchers, and have a very positive effect on the recruitment market as a whole. It may take a while for Indeed.com to lose traffic, but as more users catch on, Google for Jobs could easily stake its claim to Indeed.com’s throne. While recent events show Google is far from unstoppable, it is incredibly powerful – and the future doesn’t look good for any companies in the job market that try to ignore it.
Grim grim grim grim grim grim grim:
The Renault Kadjar adverts have all been vomit-inducing, and no amount of egg from This Life / The Walking Dead on the voiceover is going to save it.
This instalment does not disappoint, just as the weird cinema on the clifftop last time didn’t.
This time, in a totally unrelated story featuring said Kadjar, a couple are going through a divorce but decide to have an affair during the legal proceedings because of the car and a coastal property they own (the advert is officially called Beach House, but a beach house to me means a shed built on the pebbles at Southend-on-Sea, not the palatial mansion featured here).
What makes this advert so bad for me is that they are either with new people now - the ones that have precipitated the divorce, or they will still separate anyway. It wouldn’t be so bad if they were just going through a rough patch and the Kadjar saved the day (as if), but a fully fledged conscious uncoupling is just a bit too much for what is supposedly a family vehicle.
I think whoever commissioned this dross really needs to have a good long look at themselves in the mirror.
I LOVE this advert:
I love it for the following reasons:
It has absolutely nailed what dogs are.
This advert is the best portrayal I have ever seen of a (talking) dog. Essentially, all the dog has is curiosity and unconditional love, and these are the only things on display. The great thing about the curiosity is that regardless of the answer, there are no follow up questions - knowing what his master is up to is answer enough. You get the feeling that to every answer of the question, he will reply with the same answer - OK, love you!
It’s about a really boring product.
Checking your credit score is like buying piles cream, no one ever does it because things are all rosy. Instead, you only do it when the shit has hit the fan. As a direct consequence, most private part prescriptions play on this with an atmosphere of fear and loathing, as do most credit scoring adverts. So hats off to ClearScore (and their marketing agency) for being brave, thinking outside the box and not subjecting us to crap adverts in between our favourite programmes. You have the whole UK TV audience to talk to, so why not be brave and try something different and amazing.
There’s a good joke in there about relationships.
I think you have to be a dog owner to truly appreciate it (I am not yet, but I want one that will become our MMA office dog). Essentially, the man tells the dog he loves him too, and the wife replies saying she loves the man. The man is oblivious to what she means.
In summary, this advert has nothing to do with credit scores and is all about man’s relationship with dogs. It’s funny and heartwarming, and means that if ever I did want a credit scoring services, I would google ClearScore as a thanks for not making a bad advert. ClearScore should be applauded for realising that their product is dull, and that their best way of selling it is to focus on something else entirely.
By Thomas Bridge, Head of Hot Beverage Production
Packed shops, an infinity of untangling bloody fairy lights, ears pounded by a merciless Michael Bublé on loop… Thank heavens Christmas is done and dusted for approximately another 350 days. (Although it’s only about 300 until Bublé creeps back onto PA systems in early November with his Xmas yuck.)
The season of goodwill really is more like the season of stress and divorce, and there’s nothing like bad grammar to really tip me over the edge. Year in year out, I hear the same mistake over and over while unwrapping presents:
“Oh wow thanks...you shouldn’t of!”
No no no no no no no no no noooooo.
No, please don’t say that. And no, I shouldn’t HAVE bought you the £20 body butter kit because all you deserve is coal for speaking that language!
(Please note that what I actually say to the receiver is “You’re welcome”, cue humble smile.)
So why can’t we say shouldn’t of? It does sound an awful lot like shouldn’t have, but there are some rudimentary grammar rules at play here.
Should is a modal verb, and so is can, could, may, might, must, shall, will and would. Modal verbs have no standalone meaning and therefore must be paired with non-modal verbs. For example:
When we use modals for the past tense, they are followed by have + past participle. For example:
Even though it can sound like we are saying the preposition “of” instead of the verb “have”, it would actually make no sense to have modal verb + preposition as it wouldn’t form a grammatical structure.
“Shouldn’t of” is only one of many misspoken and misspelled words and phrases: check the list to see which you may be guilty of.
More mistaken phrases:
Although these are technically incorrect, some argue that they are becoming accepted variations. Even so, they are best left out of work and formal communication to avoid looking sloppy.
From the grammar corner, I wish you all a happy and healthy 2018. Massive congrats on surviving the holidays, and even if all your other new year’s resolutions have fallen at the first hurdle, be sure to keep up the good grammar. Detoxes are too hard and six-packs are overrated anyway.
Lots of love,
Sabina (aka Girl in da Corner)
P.S. Sincerest apologies for the omission of Grammar Corner from the last Contender issue. As I live in Australia, I was away on holiday at the beach. I won’t lie, it was 35 degrees and I now have a magnificent tan. Sorry UK residents (but not sorry).
Saskia has joined as a Marketing Executive to work in the Communications Team, affectionately known as HMS Battle inside chez MMA - seeing as it’s headed up by Commander in Chief, Chelsea Battle
. As part of the crew, Saskia will support Chelsea deliver ongoing marketing services to our existing clients.
Saskia joins from Imperial Brands in Bristol, where she worked within the HR Transformation team. As part of her role, she delivered internal comms such as employee portal notifications and portal content globally. She is now looking forward to embracing a career change by entering the warm light of the marketing world full time.
Saskia graduated from Bournemouth University with a degree in Business Studies with Operations and Project Management. During her time at university she undertook a placement year at Vauxhall Motors working as an HR Advisor, where she delivered the monthly newsletter at Vauxhall for warehouse staff.
Saskia grew up in Oxfordshire and went to school at Our Lady’s Abingdon, so she is looking forward to being back in the area.
Outside of work Saskia enjoys staying active with activities such as cycling, running and dog walks with her chocolate Labrador, Enya.
In the run up to Christmas, MMA have been busy analysing 2018 business plans in order to create supporting marketing plans accordingly - with a big push in January as you’d expect.
But with those with a few minutes to spare, I just wanted to take a quick look back at 2017 and give a short overview of our year, and say a few words of thanks to the people who’ve supported us in our short journey so far.
As you might know, I set MMA up 15 months ago in October 2016. For the first three months it was just me emailing, working and networking. Jordan Mori, Founder of Hensen Associates was our first client and he recommended us to our second, Adeel Nadeem of Softweb Resourcing. Conor O’Callaghan of Millar Cameron booked to come on board in January 2017, along with Angela Hickmore of Norman Broadbent Interim.
Without these four people taking a risk on us, the business would not be where it is today, and I will forever be eternally grateful.
With more potential clients coming down the line, I took the lease on an office in Oxfordshire and hired our first perm member of staff (Ed) in February 2017, a second in March (The Mighty Pegler) and a third in April (Chelsea Battle). Quite simply, I got lucky with my first three hires and it is the hard graft of these three exceptional people that gave us the base from which to grow.
Since then, we’ve hired five more permies and built a bank of part timers (parties?), such as Raquel Fernandes (Brand & Logo), Chris Bradshaw (Video Editing), Rob Jessell (PR), Sabina Bridge - aka my sister (Australia) and Shena Searle - aka my mum (Data Cleansing). Each has produced fantastic work outside of our in-house offering this year.
During this time, we’ve worked with almost 50 recruitment businesses, mainly on a retained monthly basis. I’ve listed people at each below and I’d like to send my heartfelt thanks to each of you for believing in us. We’re not perfect but we always try our best and strive to improve at all times.
A good example of this imperfection is that we’ve lost clients this year, which I realise isn’t something many recruiters or marketing agencies talk about. For us, I think we tried to be everything to everyone at the start, which was vital to grow. As we got bigger and more experienced, it became clear that some of our offerings were simply not fit for purpose - ie we should have turned down the work. No one likes a break up but we’ve tried to remain good friends with these companies, still inviting them to events, best practice groups etc.
Another good example is that we lost two members of the wave of five we hired. Both were lovely but decided that this kind of marketing wasn’t for them, which we fully respected. It is a tough sector and it can be manic, but just as we can’t be everything to every client, we can’t be everything to every employee. Similarly, we’ve tried to put processes in place to ensure we don’t give false starts to people in future, such as psychological testing, certain types of degrees and hobbies to keep a look out for.
We are about to hire their replacements based on these parameters, which we learned from the remaining three from the second wave of five who have each excelled since they joined. Phil Nyatanga, Enrikas Kvietinskas and Rhiannon Davies joined to do PPC, Web Development and Communications / Social Media respectively, and have given an identity to the business in their c6 months. The latter showed me first hand not to judge a candidate by the interview alone, and why all available methods of measurement are so crucial to recruitment.
As we go into 2018, we have several new clients coming on board from December 2017 / January 2018 so the hard work shows no sign of letting up, albeit we want to work smarter so that the late nights stop! One thing we have learned is that each hire gets easier than the last. Similarly, each month gets better to manage as we build upon our portfolio of knowledge and experience.
So as we approach Christmas, MMA would just like to say thank you to the people below as well as the people above, and also offer our gratitude to anyone else that has come into contact with us this year.
Bev Battle (the first)
Ed Steele (my first passion is music!)
Nubia Coleman (matchmaker)
Ryan Dawson (best company mascot EVER)
Tom De Freitas
Twitter has finally decided to up the 140 character limit on their tweets, in an attempt to give users the ability to express themselves without restriction. However, for some, this change takes away the true essence of Twitter as a quick broadcasting platform.
For those wondering whether their timelines will overflow with long tweets, fear not! Twitter trialled the change in September and found that only a mere 5% of tweets sent exceeded 140 characters and just 2% went over 190 characters.
There have been many times where we've have had to entirely rewrite, reword or even delete a tweet because the 140 character limit created a barrier. This was especially difficult when including website links - which were needed in nearly every Tweet.
The new character limit is music to our ears - and the best thing since images were removed from the character limit, earlier last year.
It’s important that each tweet links back to a page on your website so that job applications are received and blogs are read. Directing more people to your site increases traffic and ultimately increases SEO. This is all now a lot easier, thanks to Twitter’s update.
When put into practice, it will now be a lot easier to promote the latest roles by sharing a job card, linking to the site and including a description of the role. The trial indicated that users with the ability to tweet up to 280 characters received significantly increased engagement; likes, retweets and mentions - signalling that more information will generate a better response.
To be frank, this is the news we have been waiting for. We can now share the latest roles, news and updates without the character restriction, whilst maintaining the brevity Twitter is known for.
All we need now is to be able to edit our tweets once posted!For the news, thoughts and opinions from Magdalen Marketing, please take a look at our insight page .
By Olivia Unsworth
Digital Marketing Assistant, Magdalen Marketing Agency (MMA)
LinkedIn is a great way to direct traffic to your website, expand the profile of your brand and reach key connections in your industries. But why LinkedIn? Active candidates are checking the platform on a regular basis, so it’s important to establish a strong presence and connect with them.
There’s often the temptation to buy followers as it’s quick and easy, but we strongly advise against this. All it achieves is an increased number of superficial followers; making your page appear popular but in reality engagements are low and you are not reaching anyone of any importance to your brand. The only thing worse than low followers, is high followers with zero interaction. Unless you can get access to those Russian bots - although we think they’re busy with a big project in the US.
There are many effective steps that can be taken to ensure you’re doing your best to attract new users. Here are our top three tips to maximise your efforts:1. Update regularly
This year, Sainsbury’s ditched a blockbuster approach and opted for a sing-along ad. This refreshing style included real people and even Sainsbury's employees!
The advert is set in black and white, with bursts of the Sainsbury’s orange appearing. Lyrics appear along the bottom of the screen, prompted in karaoke style by a brussel sprout, encouraging viewers to sign along to their original song . There are also cameos from Kermit the Frog and actor Ricky Tomlinson.
It’s a feel good, jolly advert that can’t help put a smile on your face. That’s why we have crowned it as the best Christmas advert of 2017!
Watch it here: https://www.youtube.com/watch?v=WU50dLLy7Cw
This year’s Waitrose advert is quintessentially British and champions community spirit. Also opting for a cast that reflects regular consumers, the advert features a group of people who become stranded in a countryside pub after heavy snowfall.
Stuck in the pub, the group come together to cook a Christmas meal by candlelight - with the help of a Waitrose cookbook. The food is prepared with the classic sound of Mykola Leontovych's Carol of the Bells building excitement as the narrative progresses.
The group are eventually rescued, just as food is served. But they’d rather stay for dinner, so the search party join the feast. It’s an adorable tale of community spirit, that brings a group of strangers together over good food - isn’t that what Christmas is about? Well done Waitrose.
Watch it here: https://www.youtube.com/watch?v=DJZbo5ohVGs
Kevin the carrot is back! And he’s cuter than ever.
This year, Kevin (an adorable animated carrot) makes his way through a full dinner table/obstacle course - to reach his love interest… you’ve guessed it, a female carrot!
A magical Christmas tune, paired with an adorable animation and a love story makes for a good advert. There’s even a funny one liner at the end. This advert comes as the second part of Kevin’s adventures, as last Christmas he snuck onto Santa’s sleigh.
It’s adorable, amusing and reminds us that Aldi sell good food. Well done!
Watch it here: https://www.youtube.com/watch?v=UJQG2lqm5ekBy Chelsea Battle