Content is the fuel for every marketing plan - without it, you have nothing to say and no reason to contact people to remind them you exist.
Imagine your business's marketing as a wheel, with your website at the centre and every spoke representing a marketing channel. Your audience is the tyre, whether they be clients, candidates, consultants, colleagues, competitors or collaborating companies.
Content is what you create to live on the site, and send down each channel - whether it be social media, email marketing, PPC, SEO, PR and so on. There might be different objectives for it, whether generating new business, re-engaging old clients, cementing relationships with existing clients, outperforming competitors, attracting consultants or candidates.
Whatever the flavour, one thing is for sure; exceptional care must be taken with whatever you create. For many, the content you create will be their first interaction with your business, and like the saying goes, you don't get a second chance at a first impression.
MMA assists our clients with all forms of content creation, such as:
Articles | Blogs | Candidate Packs | Case Studies | Industry News | Internal News | Job Descriptions | Job Cards | Pitches | Press Releases | Proposals | PSLs | References | RFIs | RFPs | Surveys | Testimonials | Thought Leadership | White Papers